Who has never been too lazy to get off a metro station before it stops, or to walk a little on Sunday? Thanks to the Macadam app, every step pays! The goal ? Hunting for a sedentary lifestyle, and participating in environmental protection by creating a 2.0 treasure hunt.
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Bank transfers, gift vouchers, donations to associations
In order to to encourage movement, and participate in mental well-being, the founders of Macadam have imagined several hyperplayful and addictive systems >. The fact of synchronizing the number of our steps per day is already enough to create “corners”. From 15 euros, the application already offers a bank transfer. In addition to these steps, the physical challenges suggested by the app: complete 9,000 steps, or do them between 12 p.m. and 2 p.m., or before 9 a.m. or on Sunday. Don't worry, the challenges are renewed. So many bonuses that earn points convertible into cash, or in reductions at partner brands. The amounts collected can also be reinvested in associative projects.
A treasure hunt in Toulouse: the "Macadam Spots", Pokémon Go style
The creators of the app, inspired by the success of Pokémon GO, have brought backthe treasure hunt in an urban environment. During our walk, we are encouraged to go on the “Macadam Spots”, visible on the map, which bring gifts. Usage is simple and clear. To increase your prize pool, it is also possible to: answer surveys, sponsor friends, or even play games on partner applications.
Pop design, gaming atmosphere and social network
The graphic universe by Macadam is pop, very colorful and a bit a bit offbeat. The app is very intuitive and designed as an attractive mobile game but also a real social network. Personalization of the profile, sharing of results, strong>wall of fame, rankings... The “Macadamers” can also add themselves as friends on the app and share their ride. A true community of urban walkers who follow the adage of the founders : “beat laziness forever!” »
