Saint-Etienne cellar: 1,200 references, a terrace and the ambition to break the codes of wine
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inaugurated on June 20, 2025 , the Saint-Etienne cellar opens its doors to all lovers of wine . Located In the heart of the Saint-Etienne district in Toulouse , it introduces Toulouse to the Toulouse its new identity, unique and warm. Known for 18 years under the name of Chain Bam, this landmark of good living was taken over in 2024 by Etienne Rocher , a passion of wine and gastronomy which wishes to reinvent this essential and authentic place of the city center.
The return of a mythical cellar
redeemed end 2024 by The ex-responsible for cellars L'en desire aux carmes wants to give birth to a new identity to this mythical cellar.
"Attached to the Saint-Etienne district, it made sense for me to buy this place when I had the opportunity. After a course in the Restoration and in other cellars in Toulouse, I wanted to launch this new challenge and create a place in my image, by offering another story and new references to the inhabitants of the neighborhood. "Explains Etienne Rocher.
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new owner, he associates with Romain Barutel , a longtime friend.
"We have a common passion for wine and gastronomy. Romain has already had experiences in wine bars in the Basque Country, it is he who develops the aperitif part of the cellar. For my part I manage the sourcing of wine references. It appeared to us as obvious to launch the two of us. »Underlines Etienne Rocher
A friendly and committed cellar
Etienne and Romain put in the foreground the customer experience . It is essential for them to make their visitors travel through the stories of their products, by accompanying them as much as possible to choose the wine that will best agree with their recipes and their tasting mode.
"We are keen to dust the Snob side that can sometimes have wine. What matters to us is taste and providing emotions. It is above all for this that our philosophy is to work with favorites. "Explains Etienne.
This wine lover wishes to offer that products that have been scrupulously chosen and tested, and of course, which he likes. The cellar has today 1200 references of wines and spirits.
Beyond the bottles, Roman, passionate about Spain, also develops a grocery game , including a wide choice of preserves . The radius will continue to be enriched as you go and offer a selection of craft products .
The Cave Saint-Etienne From a beautiful open terrace from Tuesday to Saturday until 9 p.m. Enjoy it or take your home both one of the beverages as one of the products of the grocery store . Romain Barutel also organizes pintxos aperitifs every Thursday evening and Saturday noon.
The place also makes it possible to oragnize tasting sessions in the basement.
"We would like to revive this beautiful vaulted cellar, typically Toulouse. For this we have many current projects, such as the organization of Metting/Wine agreements with chefs, but also more cultural events such as readings, theaters, jazz evenings or even meetings with winegrowers. »Inform us Etienne Rocher.
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